Why Press Releases Matter
In today’s fast-paced hybrid digital and analog world, attention spans are “SQUIRREL!” short. So, getting your message out while keeping it brief is more important than ever. Crafting a press release that actually gets picked up by the media is as much an art as it is a science. At Yellowstone Media Company, we don’t just write and distribute press releases for our clients—we make sure they work for you.
What makes a great press release?
That depends on who you ask and what it’s about. Opinions are like… you know the rest. A press release is a strategic tool designed to capture attention, build credibility, and persuade journalists and other media folks to share your story. Here are a few best practices we always follow:
Keep it Concise
Less is more. Journalists are bombarded with pitches daily, so we keep our press releases under 500 words whenever possible, ensuring they’re clear, relevant, engaging, and to the point. Let’s lasso those attention spans and ride them like the cowboys and cowgirls we know we can be! Yeehaw!
Build Strong Media Relationships
Sending a press release into the internet darkness won’t get you results. We’ve tried shoving things in there and had to use one of those hair removal tools. It was gross. Instead, we leverage personal and business relationships with media contacts to maximize the chance of coverage.
Include High-Quality Imagery
A well-placed, well-chosen image can make or break a story. We like you. We like you, like, more than a friend. So, we always include relevant, eye-catching visuals to grab attention and increase the likelihood of publication.
Make It Easy to Follow Up
The press release is just the first step -like opening the passenger door for your crush after convincing them to give you a shot. After writing and distributing a compelling press release, we follow up with a personal message to encourage (#mosquito) journalists to reach out for more details, interviews, or expanded coverage (#seconddate). Relationships should be easy, like Sunday morning.
Why Hire Yellowstone Media Company?
Wellllll… Sure, you could write your own press release—but will it get the traction you want? Do you have the time, tank, contacts, and enough caffeine ☕?
Hiring a professional media and marketing company ensures your press release is not only well-written but also strategically distributed for the best possible reach. At Yellowstone Media Company, we don’t just write press releases—we position your story for success.
Want to make sure your news gets noticed?